Kohl's partners MILLY by Michelle Smith for DesigNation

09 Oct '14

3 min read

The US-based department store chain Kohl’s has teamed up with the contemporary American womenswear brand ‘MILLY by Michelle Smith’ to create a Spring-2015 collection as part of its collaborative design venture DesigNation, a concept which features premier designer fashion based on international inspiration.

Drawing inspiration from the luscious landscapes and dazzling blue sea of Capri, Italy, the yet to be released capsule collection includes a complete range of dresses, skirts and tops in custom prints and vibrant colors.

Kevin Mansell, Kohl's chairman, chief executive officer and president said in a statement, “Spring is the perfect time to launch MILLY for DesigNation to Kohl’s customers. MILLY designer Michelle Smith’s collection will feature feminine designs that combine impeccable details and beautiful fabrics.”

While talking about the designer, he adds “Michelle is a world class designer with an impressive background in designing luxury products and she is also a successful entrepreneurial mother that is known for putting family first. She personifies what is important to our customers, great quality, great design and great family values.”

The brand’s designer Michelle also expressed her sentiments on the partnership by saying, “As the MILLY by Michelle Smith collection defines luxurious, bold, feminine style, I’m thrilled to partner with Kohl’s to offer an exclusive taste of ‘La Dolce Vita’ to women across the country.”

“The picturesque, ancient resort island of Capri influenced my DesigNation collaboration with Kohl’s. Capri's technicolor vistas, dynamic Mediterranean culture and signature Caprese style of effortlessly chic dressing (the Italians call it ‘sprezzatura’!) were the perfect inspiration for this collection. Every collection I design is a personal extension of myself and my experiences,” she further talked about the collection.

Michelle is the sixth designer for Kohl’s DesigNation project, which was launched in fall 2012 with Narciso Rodriguez, followed by Derek Lam in spring 2013, Catherine Malandrino in fall 2013 and Peter Som in spring 2014.

Based in New York City, MILLY by Michelle Smith line specializes in American sportswear silhouette-meets-French atelier style inspired clothing designs. The label is sold at global specialty and department stores, including Bergdorf Goodman, Neiman Marcus, Net-A-Porter, Harrods and Takashimaya. The company also operates through free-standing boutiques in the United States, Japan and across the Middle East.

Founded in 1962, Kohl’s, which specializes in clothing, bedding, house and beauty products from both national and international brands, operates more than 1,160 stores in 49 states. (PB)

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