Dormeuil to foray local market with ready-to-wear range
20 Dec '06
1 min read
French brand Dormeuil cloth, which is known for its high-end fabric suit lengths, has already partnered with Birla VXL, with the name of Dormeuil Birla VXL (DBVL). The company sells the European brand's traditional fabric lines.
The company already markets its ready to wear range in US, Japan and Europe and had received a very good response in the global market wherever it has launched.
Dormeuil now seeks a new partner for the launch of its new ready-to-wear range in India. The company wants to retail its brand through high end boutique. So they are looking for the partners who have a very good experience in the retailing business.
Though the high-end men's formal ready to wear market in India is dominated by other foeign brands, Dormeuil is very optimistic about this venture.