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Number of women shopping apparel online jumps by 15%
11 Jun '07
2 min read
The number of women shopping online for their apparel has jumped by two-thirds in the past year, to 15 percent, and nearly twice as many are browsing for clothing online, 38 percent, compared to one year ago.
“Our online sales have tripled over the past six months,” said Tracey Lynn Blake, a womens golf apparel designer, and founder of tracey lynn golf.
“This has prompted us to de-emphasize wholesale and focus on selling our new spring and summer collections of women's golf clothing through our Web site.”
The trend, reported by a leading consumer behavior research service, is affecting major retailers and apparently is providing a significant boost in sales for niche apparel manufacturers like Blake, as well.
The revelation follows a report last month that clothing surpassed electronics as the leading product sold online for the first time in 2006.
Lifestyle monitor a weekly tracking research feature of the prestigious trade journal Women's Wear Daily, revealed the statistical shift in early June.
They also interviewed several leading industry consultants in a report calling apparel and the Internet an “ideal marriage of convenience.”
The consultants echoed Blake's observations and those of another niche clothing maker targeting women buyers, baby clothing retailer Alessandra Mayer, founder of Amabajam Inc.
“You can easily build your entire wardrobe in one sitting,” Evan Crandall, consultant and head buyer for shopbog said.
“Our online sales have tripled over the past six months,” said Tracey Lynn Blake, a womens golf apparel designer, and founder of tracey lynn golf.
“This has prompted us to de-emphasize wholesale and focus on selling our new spring and summer collections of women's golf clothing through our Web site.”
The trend, reported by a leading consumer behavior research service, is affecting major retailers and apparently is providing a significant boost in sales for niche apparel manufacturers like Blake, as well.
The revelation follows a report last month that clothing surpassed electronics as the leading product sold online for the first time in 2006.
Lifestyle monitor a weekly tracking research feature of the prestigious trade journal Women's Wear Daily, revealed the statistical shift in early June.
They also interviewed several leading industry consultants in a report calling apparel and the Internet an “ideal marriage of convenience.”
The consultants echoed Blake's observations and those of another niche clothing maker targeting women buyers, baby clothing retailer Alessandra Mayer, founder of Amabajam Inc.
“You can easily build your entire wardrobe in one sitting,” Evan Crandall, consultant and head buyer for shopbog said.
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