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Crown Crafts & Kelly B. Rightsell JV for infant & juvenile furnishings
08 Sep '05
3 min read
America's largest producer of infant bedding and accessories Crown Crafts Inc announced it has formalized a licensing agreement with Kelly B. Rightsell Designs Inc. This new arrangement will expand the Company's presence in the luxury distribution channels for infant and juvenile bedding and accessories.
Under the agreement with Kelly B. Rightsell Designs, the Company will produce, market and sell infant and juvenile home furnishings and accessories under the "Kelly Rightsell" brand. Crown Crafts Infant Products will develop infant and juvenile bedding, blankets, and room décor for the brand, while Hamco will develop bibs and bath products. The Company will focus its marketing and sales efforts on the luxury market with infant crib sets with suggested retail prices starting at $450.00.
New product introductions will be made at the ABC Show in Las Vegas in September, 2005.
"They are especially excited about this new relationship because it opens the door for Kelly to create a wide array of new products," said Brian Rightsell, President of Kelly B. Rightsell Designs, Inc. "By utilizing Crown Crafts broad manufacturing resources, we will be able to greatly expand and improve our current offering of infant bedding, Moses baskets, bibs, burp clothes, and blankets as well as enter new product categories including juvenile (twin) bedding, window treatments, mobiles, night lights, switch plates, diaper bags, bath items and more."
"This new license arrangement gives us a branded presence in the luxury market," commented Nanci Freeman, President and Chief Executive Officer of Crown Crafts Infant Products. "With the addition of these beautiful classic designs from Kelly Rightsell, they will be able to expand product offering to the juvenile specialty market."
Under the agreement with Kelly B. Rightsell Designs, the Company will produce, market and sell infant and juvenile home furnishings and accessories under the "Kelly Rightsell" brand. Crown Crafts Infant Products will develop infant and juvenile bedding, blankets, and room décor for the brand, while Hamco will develop bibs and bath products. The Company will focus its marketing and sales efforts on the luxury market with infant crib sets with suggested retail prices starting at $450.00.
New product introductions will be made at the ABC Show in Las Vegas in September, 2005.
"They are especially excited about this new relationship because it opens the door for Kelly to create a wide array of new products," said Brian Rightsell, President of Kelly B. Rightsell Designs, Inc. "By utilizing Crown Crafts broad manufacturing resources, we will be able to greatly expand and improve our current offering of infant bedding, Moses baskets, bibs, burp clothes, and blankets as well as enter new product categories including juvenile (twin) bedding, window treatments, mobiles, night lights, switch plates, diaper bags, bath items and more."
"This new license arrangement gives us a branded presence in the luxury market," commented Nanci Freeman, President and Chief Executive Officer of Crown Crafts Infant Products. "With the addition of these beautiful classic designs from Kelly Rightsell, they will be able to expand product offering to the juvenile specialty market."
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