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Paul Fredrick signed Letter of Reservation to join Epicenter

08 Sep '05
3 min read

World's leading menswear provider Epicenter Holdings Inc, an affiliate of Sheldon Gordon, Chairman of the Gordon Group Holdings, announced that Paul Fredrick MenStyle, a leader in direct-to-consumer menswear and accessories, has signed a Letter of Reservation to join the expanding number of merchants that have agreed to participate in the revolutionary Epicenter Collection.

The compelling financial proposition of joining Epicenter will allow Paul Fredrick to enter the retail space and expand its business with dramatically reduced financial risk and up-front capital expenditure.

Epicenter tenants will only need to provide fixtures, furnishings, signage and the elements needed for them to brand the space as their own. Epicenter's architecture is designed to let merchants be center stage, allowing them to create a completely branded experience. Paul Fredrick will have its own store while benefiting from the overall experience and cache of the Epicenter Collection.

One of the vital elements in the Epicenter consumer experience is the technology of our patent-pending BUYpod handheld shopping device. Its use will give a merchant, such as Paul Fredrick, the ability to showcase hundreds or thousands of items for sale without the need for backroom inventory. This truly enhances Epicenter's economic proposition."

This agreement was facilitated by Ted Pamperin and Will Von Klemperer of American Catalog Partnerships, LLC ("ACP"), which has partnered with Epicenter as strategic consultants. ACP is discussing the Epicenter concept with many Internet and catalog merchants that are looking for ways to expand their business with minimal risk and cost to themselves.

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