Surfwear retailer com is trying to teach the big boys a bit about environmentally conscious surf retailing. Unlike many of the big mainstream retailers Molly and ZooZoo2 have decided to sell only organic cotton T-shirts and clothing. This does mean they cost a little more to produce but it is worth every cent, plus, organic cotton T-shirts feel great to wear.
Conventional cotton farming has a seriously destructive effect on the environment.
The simple act of growing and harvesting the one pound of cotton fiber needed to make a T-shirt (or any other conventional cotton product), takes an enormous toll on the earth's air, water, and soil, and significantly affects the health of people living in cotton growing areas. [extract from Sustainable Cotton Project Inc 2005]
Conventional Cotton is one of the world's most intensively sprayed crops.
Cotton uses approximately 25 percent of the world's insecticides and more than 10 percent of the pesticides (including herbicides, insecticides, and defoliants).
The Environmental Protection Agency considers seven of the top 15 pesticides used on cotton in the year 2000 in the United States as “possible,” “likely,” “probable,” or “known” human carcinogens.
Organic Cotton is the only way to go
Each T-shirt made from one hundred percent organic cotton saves one-third of a pound of synthetic fertilizers and pesticides. Consumers who buy organic cotton help support this fledgling sustainable industry. [extract from newamericandream.org]