Shin Kong Mitsukoshi, leading departmental store of China will inaugurate its 13th A4 outlet at Xinyi district in Taipei City that is positioning itself in the market as a specialty store just for women, this Friday.
At its soft launch last week, Special assistant to Shin Kong's Executive Vice President, Stephanie Kuo said, "They want female customers to feel that this is tailor-made for them and that they can find complete lines of a range of fashionable accessories here."
Kuo showed arround the well carpet-covered shoe department on the outlet's first floor, saying, "Customers will not have to walk on the cold floor when trying on shoes. This is the first of its kind in Taiwan although it involves a huge investment, considering that the carpets will have to be replaced occasionally."
There's an exclusive 'Jeans Bar' on the third floor displaying designer-brand jeans characterized by embroidery or inlaid with crystals.