Dussault Apparel enters lucrative swimwear sector

03 Jun '09

2 min read

Dussault Apparel Inc Jason Dussault announced that the Company will now be complemented by a strategic alliance created with swimwear maker Betty Bangs.

Miami, FL-based Betty Bangs is the creation of Beth Gerharts. Started in 2005, Betty Bangs creates one of a kind, handcut, hand blinged, handmade rock-n-roll swimsuit/bikinis.

Commented Jason Dussault, "The moment I saw Beth's collection of swimwear I realized the potential for some type of synergy. Beth and I share a lot of the same design standards: quality, originality and sex appeal. We both feature hand embellishments to our work and only produce limited collections."

Beth Gerharts added, "Dussault Apparel's distinctive look and attention to detail makes this collaboration with Betty Bangs a fantastic fit. It's the sexiness that people want, the perfect blend of gritty glam. I'm excited to be working on the project with Jason. The US is going to eat it up!"

In keeping with previously announced goals of cost saving, this alliance will allow the Company to enter into the lucrative swimwear sector with an established industry partner. Betty Bangs swimwear is sold in high end boutiques in both Canada and the USA. The first pieces of the Dussault collection from Betty Bangs are expected in two weeks and may be available online at bettybangs.net. he collection can be previewed at NipperMulberry.com

Mr. Dussault added, "I am convinced that in our highly competitive world our new approach of working with established industry partners like Betty Bangs will help to expand our distribution and enhance brand awareness."

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