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Allen Solly unfurls exciting new proposition for youth
08 Oct '09
4 min read
Each and every aspect of the new brand, be it the thought, the advertising campaign or the merchandise, it has been researched thoroughly with consumers before being rolled out nationally.
Apart from heavy burst of advertising in dailies, magazines and outdoors, the brand has created various platforms for the new age consumer to engage and participate with the brand thought. Substantial focus has been laid on mediums such as internet, mobile and activations.
Allen Solly will soon also be unveiling its new retail identity in line with the new brand thought. It has roped in one of India's leading design and consultancy house to ensure the in-store experience for consumers is consistent with brand values and thought.
“AW09 is just the beginning. From hereon season after season, consumers will get to experience unique and innovative concepts from Allen Solly across various touch points – Retail Experience, Service, Products, Advertising, etc. Soon, we also will be rolling out revamped Loyalty Program,” says Satyajit.
Apart from heavy burst of advertising in dailies, magazines and outdoors, the brand has created various platforms for the new age consumer to engage and participate with the brand thought. Substantial focus has been laid on mediums such as internet, mobile and activations.
Allen Solly will soon also be unveiling its new retail identity in line with the new brand thought. It has roped in one of India's leading design and consultancy house to ensure the in-store experience for consumers is consistent with brand values and thought.
“AW09 is just the beginning. From hereon season after season, consumers will get to experience unique and innovative concepts from Allen Solly across various touch points – Retail Experience, Service, Products, Advertising, etc. Soon, we also will be rolling out revamped Loyalty Program,” says Satyajit.
Allen Solly
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