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Maidenform's new Dream Boutique at Divine Design
29 Nov '05
2 min read
New Jersey based garments marketer Maidenform Inc opens the Dream boutique at Divine Design, the premier shopping event benefiting Project Angel Food.
Maidenform will donate 500 hundred sets of Dream Bras and Pants for the six-day shopping extravaganza held at the Barker Hangar in Santa Monica, CA. From November 30 to December 5, more than 10,000 people, including celebrities, will shop at discounted prices to raise money for charity.
All proceeds benefit Project Angel Food, a nonprofit that prepares and delivers meals daily throughout Los Angeles to more than 1,200 people living with HIV/AIDS, cancer, diabetes and other serious illnesses.
"Maidenform is proud to participate in Divine Design for the sixth year in a row," said Norah Alberto, Senior Style Director, Maidenform Brands Inc.
"Company hope that everyone who picks up a new Dream Bra at the Maidenform boutique will feel as good on the inside as they'll look on the outside because they'll be raising money for such an important cause."
This year, the Maidenform boutique will exclusively feature the Dream Bra, the first bra personalized to fit, feel and wear like a dream.
The Dream Bra was custom fit on real women to ensure that each size provides the most comfortable, personalized, figure-flattering fit.
The Dream Bra features all the attributes a woman wants in a bra. Maidenform's design team spent two years designing a bra that is comfortable and flattering to women of all sizes and shapes.
Maidenform will donate 500 hundred sets of Dream Bras and Pants for the six-day shopping extravaganza held at the Barker Hangar in Santa Monica, CA. From November 30 to December 5, more than 10,000 people, including celebrities, will shop at discounted prices to raise money for charity.
All proceeds benefit Project Angel Food, a nonprofit that prepares and delivers meals daily throughout Los Angeles to more than 1,200 people living with HIV/AIDS, cancer, diabetes and other serious illnesses.
"Maidenform is proud to participate in Divine Design for the sixth year in a row," said Norah Alberto, Senior Style Director, Maidenform Brands Inc.
"Company hope that everyone who picks up a new Dream Bra at the Maidenform boutique will feel as good on the inside as they'll look on the outside because they'll be raising money for such an important cause."
This year, the Maidenform boutique will exclusively feature the Dream Bra, the first bra personalized to fit, feel and wear like a dream.
The Dream Bra was custom fit on real women to ensure that each size provides the most comfortable, personalized, figure-flattering fit.
The Dream Bra features all the attributes a woman wants in a bra. Maidenform's design team spent two years designing a bra that is comfortable and flattering to women of all sizes and shapes.
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