MANGO participates at Novo Mania, possibly one of the most important dates for international fashion brands present in the Chinese market. The fair takes place at the emblematic Shanghai Exhibition Centre from 9 to 11 March and gathers more than 150 Chinese and international brands as well as professionals working in the Chinese fashion retail sector.
The Chinese market is currently growing fast and in a few years has become a point of reference on the world economy stage. Unlike most international fashion brands, MANGO first appeared in China in 2002 and by 2007 had more than 60 stores and was well-established in cities like Shanghai and Beijing, given the speedy growth MANGO is currently experiencing in the Chinese market,
MANGO currently has 134 points of sale in the 34 most important cities on a commercial level, and is planning to consolidate its presence in each of them in 2011. Last year MANGO opened a corporate office to put together a local team based in Shanghai with representatives of the most important departments.
“The brand's main short- and mid-term objective is to make the Chinese market one of its most important,” - stated David Sancho, vice-president for Expansion in China -“building a made-to-measure structure for China which takes into account the size of the country and the diversity of cultures within it.”
In 2010 MANGO opened a total of 77 new points of sale in China and is planning to open over 60 points of sale this year. For now the plan is to open two flagship stores in venues of 800 – 1,000 m2 in main cities like Shanghai, Beijing, Chengdu, Guangzhou or Shenzhen. MANGO is also present in other smaller Chinese cities like Changchun and Xian, which have registered very good sales.
During the 2010 financial year the sales in China represented 2.7% of the total turnover of the MANGO CHAIN (retail price excluding VAT). For 2011 the Chinese market is expected to reach 4% of the total turnover forecast for the MANGO Chain (retail price excluding VAT).
NOVO MANIA is an international fashion fair that allows contemporary urban fashion brands to introduce their business and product into the Chinese market. The last edition of the fair, Novo Mania 2010, congregated more than 50 exhibitors and over 100 international brands. More than 5,000 professionals from the sector, including media, potential franchise-holders and buyers, shopping centres and department stores throughout China, visited the fair.
MANGO is the second largest exporter of women's fashion in Spain. Its concept is based on uniting an affordable price with a quality product which follows the latest fashions. The brand image is strengthened by its company-owned stores, which are the company's best publicity and create a dynamic atmosphere that fits the personality of its customers.
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