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Launch of Reliance Mart at Faridabad

September 9, 2008 (India)

Reliance Retail launched its hypermarket under the brand name “Reliance Mart” at Crown Interiorz Mall, Delhi-Mathura Road. After the successful launch of hypermarkets in Tirupati, Pune, Gurgaon, Bangalore, Ranchi, Hyderabad and two hypermarkets in Gujarat at Ahmedabad and Jamnagar, this is the first Reliance Mart to be launched in Faridabad in the NCR region.

The first of its kind in North India, ‘Reliance Mart’ spread across 1,00,000 sq. ft. of shopping area, will provide the shoppers a never before experienced shopping delight. The store carries a range of over 40,000 products catering to the needs of the entire family.

Shoppers have the option to choose from a wide array of products in every category ranging from fresh produce, daily needs, home, books & music, gifts and toys, footwear, eyewear, cosmetics and fragrances, furniture, furnishing & décor, computers and entertainment, health and wellness products.

Commenting on the launch of this new format, Mr. Raghu Pillai, President and CEO - Operations and Strategy, Reliance Retail said “The launch of Reliance Mart at Faridabad, will provide an international shopping experience to all our customers at unmatched affordability, guaranteed quality and choice of products and services. The Reliance Mart marks another milestone in our effort to unleash the retail revolution in India”.

This store has dedicated 25000 sq ft shopping area to apparel and 10000 sq ft consumer durable and electronics lovers. For customer convenience, in addition to other products & services Reliance Mart also offers fashion jewellery, auto accessories, membership, free home delivery, telecom services, ResQ- the consumer durable service and consumer finance services.

The store layout and ambiance has been designed specifically to provide customers comfort and ease while shopping. Reliance Mart has 17 check-out counters and 4 express check-out counters aimed at reducing the customer waiting time. The store will remain open from 10:00 a.m. to 10:00 p.m. seven days a week, serviced by over 210 highly skilled and trained customer sales representatives.

Reliance Mart offers its customers, "RelianceOne", Membership & Loyalty program, designed to deliver customized benefits to frequent shoppers. Under this scheme, customers can earn RelianceOne Points on all shopping in the store which can be redeemed after accumulation. RelianceOne already has a membership base of more than 4 million customers.

Reliance Mart, truly promises to give its customers a wonderful and comfortable shopping experience.

Reliance Retail Limited
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