Indo Count launches home textiles brand 'Layers'

Along with the success of premium bed and bath brand 'Boutique Living', 'Layers' now joins the Indo Count family to make a mark in the Indian bed linen space. With Layers, Indo Count presents a first-of-its-kind affordable bed linen offerings for India’s fast-growing aspirational class that is actively seeking means to upgrade their lifestyles, starting with their homes, the Mumbai-based company said in a press release.

"Layers is a flawless combination of global designs and value priced helping you to dress up your home the way you prefer it. The collection hosts a range of smart bedding styles in bed sheet sets, reversible comforters, unique bed-in-a-bag (biab) and dohars," the release added.

The brand is an amalgamation of Indo Count’s three decade-long experience of serving consumers around the world that has given the company a deep understanding of a variety of design styles that bore well with the Indian audience.

"The pandemic has resulted in spending a lot of time at home and understandably given a chance to our customers to take a closer look at their homes, how they function and how they can transform them. Things that were overlooked earlier have suddenly gained importance, and people are now making a conscious effort in building a smart home, which can serve multiple functions like work, entertainment, and leisure. 'Smart bedding solutions with affordable pricing' is one of the primary ways to fulfil this need. With Layers, Indo Count marks a unique union of style with safety and technology in the domestic bed linen industry for the smart customer," said Indo Count chairman Anil Kumar Jain.

The experts from Indo Count’s R&D team are cognizant of the premium that buyers place on health in today’s landscape. “After the success we enjoyed with our premium range of bed linen products from Boutique Living, we believe this brand will prove to be a winning combination in the value-driven market,” Jain added.

Fibre2Fashion News Desk (RKS)