Mattress retailer IMS names Kristin Micalizio as new CMO

20 May '18

2 min read

Courtesy: PR Web/Kristin Micalizio

Innovative Mattress Solutions (IMS), one of the leading mattress retailers headquartered in Lexington, Kentucky-based, has announced that the company has named Kristin Micalizio as the new chief marketing officer (CMO). Micalizio will report to Kim Knopf, the CEO of IMS. IMS is the parent firm of Sleep Outfitters, Mattress Warehouse, and Mattress King.

Micalizio comes to IMS from Academic Partnerships of Dallas, Texas, a leading online programme management company serving public universities, where she served as the vice president of marketing. Previous to that, she served as vice president of marketing and merchandising for Galls LLC, a law enforcement apparel and equipment distributor. She also spent 18 years with Office Depot, where she gained extensive retail, ecommerce, digital, and traditional marketing experience as the vice president and general manager

Micalizio said, “I am excited to join IMS. The industry is going through major changes, and I believe we have a great opportunity to leverage this for incremental growth. IMS is already a regional powerhouse, and I am thrilled to be able to be part of the team to take the business to the next level.”

Kim Knopf said, “Kristin is a versatile marketing executive with more than 20 years of experience leading multi-channel businesses in a variety of industries. I am thrilled to have her lead our marketing and strategy efforts with a focus on enhancing the company’s omni-channel marketing approach.” (GK)

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