Nike & Maven Networks launches JogaTV

18 Apr '06

3 min read

Global leader in apparel and footwear Nike and Maven Networks introduced JogaTV, a new Internet TV channel that gives soccer fans around the globe a front row seat to exclusive video featuring some of the game's greatest players, as well as some of the world's best untapped local heroes as they demonstrate Joga Bonito or Play Beautiful for everyone to enjoy.

JogaTV offers an insider view into the world of soccer via multiple video programs, all of which can be shared among friends. Video programming on JogaTV features international stars of the game including Ronaldo, Ronaldinho, Thierry Henry, and Wayne Rooney demonstrating the values of beautiful soccer - Joy, Honor, Skill, Heart and Team.

Soccer legend Eric Cantona stars in most of the videos as the disruptive advocate leading the rebellion against slow, controlling, boring soccer and the return of a beautiful, creative style of play.

Nike's global Joga Bonito campaign is multi-faceted, encompassing: Joga.com, the world's largest soccer-specific social network; Joga3, a short- field 3-on-3 game that will allow more than 3 million kids around the world to bring Joga Bonito to life; a Joga Bonito series of commercials; and of course, JogaTV.

Maven Media System is the technology link between video programming from Nike and its growing social network of soccer fans. Based on patent- pending technology, Maven's integrated video publishing and distribution platform provides unrivaled customerexperiences across multiple devices for JogaTV.

More Nike News... More Information Technology News - United States Of America...