MNML, the streetwear brand, has selected Centric Software’s product lifecycle management (PLM) solution for emerging brands, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.
“MNML is a direct-to-consumer streetwear brand that was founded in 2016 by apparel industry veterans. MNML offers a variety of wardrobe staples at a fraction of the cost of their designer competition. Sporting a lean, yet digitally native team, the company needed to put order to their product development to allow them to scale properly due to their rapid growth. They also wanted a way for top leadership to get a snapshot of projects in progress at any time,” according to Centric. MNML is implementing Centric SMB, a cloud-based PLM solution tailored for small to medium businesses, with a fully remote deployment.MNML, the streetwear brand, has selected Centric Software's product lifecycle management (PLM) solution for emerging brands, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.#
“We are a really small team for a company this size. Our development process is very collaborative. We have thousands of products in progress at any one time and needed a way to stay on top of it all. We wanted to make product design and development faster and more efficient and that’s how we arrived at PLM. We met with a few other companies, but there were some things that Centric had that really stood out to me, including the calendar function and how visual the homepage is. From the beginning, we saw that the future of retail is online and the direct communication and feedback from the customer allowed us to be faster and more affordable, so that’s where we put all of our effort,” Josh Fish, COO at Third Estate said in a media statement by Centric.
“We’ve all been working remotely since the beginning of March; I think the pandemic sped up getting PLM because we need transparency now more than ever since we’re not sitting next to each other all day. With Centric PLM, I can make sure that balls aren’t dropped and that we’re staying on-track, on-schedule and on-time. Releasing more on-trend products at a higher volume than we’re currently doing will itself give us the ROI on the system. Centric will improve on-boarding of new vendors, offer transparency into the business and allow them to ditch email and chat messaging by centralising communication in one place that also houses the most up-to-date product information,” Fish added.
“I am proud that MNML has chosen to partner with us. We know that the company will benefit from Centric SMB. I look forward to a long-term partnership with them and seeing them expand in the future,” Chris Groves, president and CEO of Centric said.
Fibre2Fashion News Desk (GK)
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