Marks & Spencer (M&S), a UK-based lingerie retailer, has announced that from December 3, the company will launch a contact-free bra fit service at 64 of its biggest stores in England & Wales. The adapted service will include the implementation of strict hygiene and social distancing measures to ensure customers can use the service with confidence.

 

Marks & Spencer (M&S), a UK-based lingerie retailer, has announced that from December 3, the company will launch a contact-free bra fit service at 64 of its biggest stores in England & Wales. The adapted service will include the implementation of strict hygiene and social distancing measures to ensure customers can use the service with confidence.#

The contact-free offering will be run by M&S’s team of lingerie experts and the consultations will include the following: contact-free measurement (colleagues will show customers how to take their own underband measurements accurately with a sterilised tape measure and will assess cup size all from a social distance);

advice on the different styles, shapes & options available at M&S (in-store and online); and help selecting & purchasing the perfect bra - from everyday options, to sports bras, to something special.

 

Marks & Spencer (M&S), a UK-based lingerie retailer, has announced that from December 3, the company will launch a contact-free bra fit service at 64 of its biggest stores in England & Wales. The adapted service will include the implementation of strict hygiene and social distancing measures to ensure customers can use the service with confidence.#

One of M&S's friendly store colleagues ready to assist with contact-free bra fittings.

 

Marks & Spencer (M&S), a UK-based lingerie retailer, has announced that from December 3, the company will launch a contact-free bra fit service at 64 of its biggest stores in England & Wales. The adapted service will include the implementation of strict hygiene and social distancing measures to ensure customers can use the service with confidence.#

Prior to the second lockdown in England, the adapted service was trialled at five large M&S stores (Bluewater, Bromley, Kingston, Milton Keynes, and Westfield White City) with great customer feedback on the ‘safe’ and ‘helpful’ service particularly for first bra fit appointments.

 

Marks & Spencer (M&S), a UK-based lingerie retailer, has announced that from December 3, the company will launch a contact-free bra fit service at 64 of its biggest stores in England & Wales. The adapted service will include the implementation of strict hygiene and social distancing measures to ensure customers can use the service with confidence.#

Digital technology plays an important role in how M&S Lingerie now serves customers. Over the past few months M&S has continued to offer bra fit advice to customers via its bra fit guidelines and online bra fit tool, which is used on average by over 20,000 customers a month. This technology will continue to be a focus for the retailer with customer shopping habits changed forever, and more lingerie purchases taking place online. 

 

Marks & Spencer (M&S), a UK-based lingerie retailer, has announced that from December 3, the company will launch a contact-free bra fit service at 64 of its biggest stores in England & Wales. The adapted service will include the implementation of strict hygiene and social distancing measures to ensure customers can use the service with confidence.#

“Finding the perfect bra isn’t just about the garment itself, it’s about the perfect fit. We know our customers will continue to use online services and we’re working hard on improving those, but we also want to offer them the choice of an in-store experience, so we’re delighted to be starting our contact-free bra fit service. Customers can expect the great service they know & love, but adapted for this time, with extensive safety measures in place to protect our customers and our colleagues,” Laura Charles, M&S’s lingerie director, said in a press release. 

 

Marks & Spencer (M&S), a UK-based lingerie retailer, has announced that from December 3, the company will launch a contact-free bra fit service at 64 of its biggest stores in England & Wales. The adapted service will include the implementation of strict hygiene and social distancing measures to ensure customers can use the service with confidence.#

M&S’s Lingerie team has been adapting not just its services but also its products. Pre-covid, around 25 per cent of M&S bra sales were non-wired, today it’s over 33 per cent. The team continues to innovate in order to offer customers the very best in comfort, quality, style & value.