Major Tom launches own fashion line The Tin Can

07 Apr '20

1 min read

Pic: Major Tom/ Tin Can

Major Tom, a full-service agency, has launched its own fashion store The Tin Can, featuring the bright and fun collections with names like “Sci-Fi Summer”, “Rocket Popsicle”, and “Space Animals”. The store features summertime attire like t-shirts, shorts, flip flops, and accessories like hats, backpacks, and even socks that are out of this world.

Using a just-in-time (JIT) system means there are no inventory costs and makes the eCommerce store sustainable. The name of the store is a subtle nod to David Bowie’s song, Space Oddity.

The inspiration for the store reportedly came from the desire to provide employees with fashionable and high-quality company branded merchandise that wasn’t plastered with the company name. Major Tom’s strategy is to be design-first and keep the logo subtle.

Additionally, the store incentivises employees to share the agency’s content across their social channels. The employee who shares the most within a week wins a gift card to spend in the store.

Another motivation for the store was to grow internal agency expertise on not only launching an eCommerce store but understanding product design and supply chain logistics.

Fibre2Fashion News Desk (JL)

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