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Pentland appoints its first positive business director

22 Jan '21
2 min read
Sara Brennan; Pic: Pentland Brands
Sara Brennan; Pic: Pentland Brands

Pentland Brands, a UK-based sports, outdoor and fashion company, has appointed Sara Brennan as the new positive business director. In this newly created leadership role, Brennan will be tasked with looking at how Pentland can accelerate the positive business strategy to deliver on its commitment to take–action for people and our planet. 
 
“As a business, we constantly factor in the social and environmental impact of what we do. Today, more than ever, it’s essential that we remain focused on our goal of being a positive business as it relates to people and our planet,” Chirag Patel, CEO at Pentland Brands, said in a press release. 
 
“Brennan has a wealth of experience and I’m really looking forward to seeing her bring our positive business ambitions to life across our business and portfolio of brands,” Patel said.
 
Brennan joined Pentland, as head of corporate responsibility, in January 2019 and has played a key role in further embedding sustainability across the organisation. More recently she was instrumental in ensuring high standards of responsibility, accountability and transparency with suppliers and partners during the pandemic, for which Pentland was recognised in a special Ethical Fashion Guide: Covid-Edition published in October. 
 
“Pentland has a long track record of being a responsible business and I’m looking forward to working with everyone in the Pentland family who I know really want us to make positive impact across the areas of sustainability, ethical trade, health & wellbeing and environment,” Brennan said in the release. 
 
Prior to Pentland, Brennan held a number of sustainability and ethical trade roles, across the FMCG, petroleum and chemical sectors, working for the likes of the Colart Group, Huntsman Corporation, and Givaudan. A Science and Law graduate, and alumni of Cambridge Institute for Sustainability Leadership (CISL), Sara has a Masters in Sustainability and Responsibility from Ashridge Hult International Business School. She’s now studying for her PhD in organisational change; looking at examining how organisations operate, change and adapt.

Fibre2Fashion News Desk (JL)

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