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US menswear brand Haggar provides solution for back-to-occasion wear

16 Apr '21
3 min read
Pic: Haggar Clothing
Pic: Haggar Clothing

Haggar Clothing, America's leading mens dress pant and apparel brand, is providing much-needed solution for back-to-occasion wear. With products like Cool Right Performance Flex Pant, Haggar fulfils the demand with innovative features like four-way stretch fabrics, comfort waistbands, moisture-wicking properties, wash & wear products and eco-friendly yarns.
 
Over the past month, Haggar has seen a revival of business in both dress and casual wear. Traffic in retail stores and sales of Haggar products have rebounded earlier than expected and beyond what the company originally anticipated with numbers that approach, or even exceed, their 2019 sales performance.
 
“Weddings, graduations, and other events that were once postponed are now being planned, creating a sales surge for jackets, dress pants, and khakis. Our data and sales results tell us that people are growing confident about going out and are feeling the need to socialise,” Michael Stitt, president and chief executive officer of Haggar Clothing, said in a press release. “People want to ease back into the look they once wore with fresh new clothing that has greater comfort and easier care. Haggar is fulfilling that need.”
 
Haggar has seen a substantial sales increase for their suits, dress pants, and iron-free khaki products for which they're well known. Sales in March 2021 were 58 per cent higher than in February. Notably, nationwide purchases of Haggar products over the last two weeks were within 10 per cent of pre-pandemic numbers, company stated in the release.
 
And then there's the practical matter of a wardrobe refresh. Whether it's the change in physique à la "the Covid-15" that is prompting the over-indexing sales of larger sizes that Haggar data illustrates, or the very real fact that many are interviewing for their next career move, one thing is for certain – people need new clothes for specific occasions in their life. 
 
“Clothes don't make the person, but they make the first impression. You're not going to show up to your first date or interview in your 2020 sweats,” Tony Anzovino, chief merchandising and sourcing officer at Haggar Clothing Co said. “You're going to dress even better than the occasion calls for. It's the old saying, 'dress for the job you want.”
 
The country is still on the road to recovery, and though Covid-19 may not be eradicated, consumers are feeling confident, optimistic, and eager for a sense of familiarity of a pre-pandemic world. Haggar expects that confidence will continue to build and is pleased to provide fashion-right, comfortable, easy-care clothing to American consumers over the months to come. 

Fibre2Fashion News Desk (JL)

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