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US outdoor gear brand Cotopaxi releases 2020 impact report
02 Apr '21
2 min read
Pic: Cotopaxi
Cotopaxi has released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with regards to the brand’s holistic corporate social responsibility performance as well as to its giving through the Cotopaxi Foundation. Cotopaxi is an outdoor gear brand and Benefit Corporation.
Highlights from the report include Cotopaxi’s progress with regards to sustainable product design, sustainable supply chain management, donation mask programme, and corporate philanthropy. To respond to the manifold humanitarian crises caused and exaggerated by COVID-19, Cotopaxi leveraged its operations to increase giving, support factory workers, and utilise material waste, Cotopaxi said in a media statement.
According to the Bill and Melinda Gates Foundation, 25 years of human development were undone in 25 weeks due to the pandemic. As Cotopaxi faced numerous uncertainties alongside its peers and stakeholders, leadership implemented numerous extraordinary measures to respond to the humanitarian crisis. In 2020, the Cotopaxi Foundation awarded close to $1 million in grants aimed at counteracting the social impacts of the pandemic. A portion of these funds stemmed from the over 10,000 customers who gave to Cotopaxi-funded non-profits and programmes. The 2020 impact report details how these efforts and campaigns worked to provide assistance to over 800,000 people, Cotopaxi said.
Beyond Cotopaxi’s giving, the report also shares that in 2020, the company reached its goal of using responsible, recycled, or repurposed materials to make 90 per cent of its products. The brand hopes to make 100 per cent of its product line using these materials by the end of 2021. The report also shares Cotopaxi’s commitment to achieve carbon neutrality in 2021 through the measurement, reduction, and offsetting of its carbon footprint. Additionally, the report also announces the expansion of the Cotopaxi Foundation’s grant programme to include additional diversity and inclusion partners, such as ROMP Ecuador and the Mona Foundation, according to Cotopaxi.
“2020 was a test of Cotopaxi’s mission, methodology, and creativity. It was an honour to witness the commitment of Cotopaxi’s leadership, employees, suppliers, customers, and partners in responding to the pandemic. While the upheaval and setback caused by the pandemic remains ongoing, our impact model and governance feels up to the challenge to make good on our commitment to effectively fight poverty through sourcing, giving, and storytelling,” Annie Agle, director of impact and brand at Cotopaxi said in a statement.
Highlights from the report include Cotopaxi’s progress with regards to sustainable product design, sustainable supply chain management, donation mask programme, and corporate philanthropy. To respond to the manifold humanitarian crises caused and exaggerated by COVID-19, Cotopaxi leveraged its operations to increase giving, support factory workers, and utilise material waste, Cotopaxi said in a media statement.
According to the Bill and Melinda Gates Foundation, 25 years of human development were undone in 25 weeks due to the pandemic. As Cotopaxi faced numerous uncertainties alongside its peers and stakeholders, leadership implemented numerous extraordinary measures to respond to the humanitarian crisis. In 2020, the Cotopaxi Foundation awarded close to $1 million in grants aimed at counteracting the social impacts of the pandemic. A portion of these funds stemmed from the over 10,000 customers who gave to Cotopaxi-funded non-profits and programmes. The 2020 impact report details how these efforts and campaigns worked to provide assistance to over 800,000 people, Cotopaxi said.
Beyond Cotopaxi’s giving, the report also shares that in 2020, the company reached its goal of using responsible, recycled, or repurposed materials to make 90 per cent of its products. The brand hopes to make 100 per cent of its product line using these materials by the end of 2021. The report also shares Cotopaxi’s commitment to achieve carbon neutrality in 2021 through the measurement, reduction, and offsetting of its carbon footprint. Additionally, the report also announces the expansion of the Cotopaxi Foundation’s grant programme to include additional diversity and inclusion partners, such as ROMP Ecuador and the Mona Foundation, according to Cotopaxi.
“2020 was a test of Cotopaxi’s mission, methodology, and creativity. It was an honour to witness the commitment of Cotopaxi’s leadership, employees, suppliers, customers, and partners in responding to the pandemic. While the upheaval and setback caused by the pandemic remains ongoing, our impact model and governance feels up to the challenge to make good on our commitment to effectively fight poverty through sourcing, giving, and storytelling,” Annie Agle, director of impact and brand at Cotopaxi said in a statement.
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