In 2020, retailers hosted month-long sales and urged consumers to shop online. The result of these efforts was surge in first-time installs of mobile shopping apps in US, which climbed nearly 8 per cent year-over-year on November 27 to reach a new single-day record of approximately 2.8 million, as preliminary Sensor Tower Store Intelligence estimates show.

 

In 2020, retailers hosted month-long sales and urged consumers to shop online. The result of these efforts was surge in first-time installs of mobile shopping apps in US, which climbed nearly 8 per cent year-over-year on November 27 to reach a new single-day record of approximately 2.8 million, as preliminary Sensor Tower Store Intelligence estimates show.#

This was approximately the same growth as Black Friday 2019, when shopping app installs from the US stores experienced 8 per cent growth Y/Y. However, installs in the shopping category experienced more growth throughout the month, boosted by ongoing sales.

 

In 2020, retailers hosted month-long sales and urged consumers to shop online. The result of these efforts was surge in first-time installs of mobile shopping apps in US, which climbed nearly 8 per cent year-over-year on November 27 to reach a new single-day record of approximately 2.8 million, as preliminary Sensor Tower Store Intelligence estimates show.#

"According to our preliminary estimates, combined shopping category installs across the US app store and Google Play reached approximately 59.2 million between November 1 and November 29, up about 15 per cent from 51.7 million in the same period in November 2019. This is more than 10 percentage points greater than the 2 per cent Y/Y growth experienced during this period in 2019.

 

In 2020, retailers hosted month-long sales and urged consumers to shop online. The result of these efforts was surge in first-time installs of mobile shopping apps in US, which climbed nearly 8 per cent year-over-year on November 27 to reach a new single-day record of approximately 2.8 million, as preliminary Sensor Tower Store Intelligence estimates show.#

“Our recent mobile retail trends fall 2020 report revealed that US consumer adoption of apps from brick-and-mortar (B&M) retailers have grown 27 per cent Y/Y in the first three quarters of the year. Among the top downloaded shopping apps on Black Friday, five of the top 10 were from B&M retailers,” Sensor Tower said in a press release.

 

In 2020, retailers hosted month-long sales and urged consumers to shop online. The result of these efforts was surge in first-time installs of mobile shopping apps in US, which climbed nearly 8 per cent year-over-year on November 27 to reach a new single-day record of approximately 2.8 million, as preliminary Sensor Tower Store Intelligence estimates show.#

Out of the top 10 apps, Walmart saw the greatest adoption with 131,000 installs, followed by Amazon with 106,000 at 2nd position followed by Shop with 81,000 at 3rd. The cohort of top 10 apps represented 763,000 installs, or 27 per cent of first-time downloads in the Shopping category on Black Friday.

 

In 2020, retailers hosted month-long sales and urged consumers to shop online. The result of these efforts was surge in first-time installs of mobile shopping apps in US, which climbed nearly 8 per cent year-over-year on November 27 to reach a new single-day record of approximately 2.8 million, as preliminary Sensor Tower Store Intelligence estimates show.#

US active users of buy now, pay later (BNPL) apps have grown each month this year, and the shopping category across the app store and Google Play has seen more new apps launched in 2020 than in 2019, many of which focus on offering discounts and deals. Retailers are also spreading their events out over several days, widening the window of opportunity for budget-conscious consumers to partake.

 

In 2020, retailers hosted month-long sales and urged consumers to shop online. The result of these efforts was surge in first-time installs of mobile shopping apps in US, which climbed nearly 8 per cent year-over-year on November 27 to reach a new single-day record of approximately 2.8 million, as preliminary Sensor Tower Store Intelligence estimates show.#

“As we enter 2021, retail events may continue to take a different shape and become extended affairs rather than one-day sales, following the examples of Black Friday and Singles’ Day this year. Consumers will adapt their usage of apps accordingly, necessitating that their makers evolve their thinking around marketing and discovery to match, as they did when confronting the “new normal” of mobile shopping earlier this year,” the release said.