While it is still early to say as to what will be a definitive change post-covid-19, it is certain that online retail can no longer be ignored. Moving forward it will be an integral part of the retail strategy for any retail brand. The idea to give the customer an omni-channel experience will be at the top of the mind of every retailer, according to TRRAIN.

 

While it is still early to say as to what will be a definitive change post-covid-19, it is certain that online retail can no longer be ignored. Moving forward it will be an integral part of the retail strategy for any retail brand. The idea to give the customer an omni-channel experience will be at the top of the mind of every retailer, according to TRRAIN.#

The pros to embracing online retail are way higher than the cons and hence it is a must for every retail brand. Post-covid-19, some other things have also changed, e.g. usage of trial rooms has been stopped in many stores. "Retailers are adapting to this change by looking at technology to support them in self-checkout counters, and by deploying real-time analytics to enable real-time tracking to create an omni-channel experience, where one can order online and pick up from store or have it delivered," says Ameesha Prabhu, CEO of TRRAIN, in an interview in August edition of Fibre2Fashion.

 

While it is still early to say as to what will be a definitive change post-covid-19, it is certain that online retail can no longer be ignored. Moving forward it will be an integral part of the retail strategy for any retail brand. The idea to give the customer an omni-channel experience will be at the top of the mind of every retailer, according to TRRAIN.#

Speaking about e-commerce in India in the interview, Prabhu says, "We will definitely see a growth in e-commerce due to covid-19. However, brands with strong brick and mortar presence have started to capitalise on e-commerce as well as online retail. In the coming years, omni-channel retail will definitely be a big part of strategy for any brand rather than a competition."

 

While it is still early to say as to what will be a definitive change post-covid-19, it is certain that online retail can no longer be ignored. Moving forward it will be an integral part of the retail strategy for any retail brand. The idea to give the customer an omni-channel experience will be at the top of the mind of every retailer, according to TRRAIN.#

TRRAIN (Trust for Retailers & Retail Associates of India) is a public charitable trust with an aim to be a catalyst for change in the retail industry, with a vision to empower people in retail. Established in 2011, TRRAIN strives to bring an immediate and lasting change in the lives of retail associates in India, both at work and at home.

 

While it is still early to say as to what will be a definitive change post-covid-19, it is certain that online retail can no longer be ignored. Moving forward it will be an integral part of the retail strategy for any retail brand. The idea to give the customer an omni-channel experience will be at the top of the mind of every retailer, according to TRRAIN.#

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While it is still early to say as to what will be a definitive change post-covid-19, it is certain that online retail can no longer be ignored. Moving forward it will be an integral part of the retail strategy for any retail brand. The idea to give the customer an omni-channel experience will be at the top of the mind of every retailer, according to TRRAIN.#