Amazon recently claimed to have crossed the three-lakh seller base in less than five years of its operations in India. A lakh new merchants out of this joined in seven months. According to Amazon India director Gopal Pillai, the steep increase in the seller base was due to various India-first innovations that encouraged seller participation in smaller cities.
Amazon has pumped in billions of dollars to strengthen its seller, customer and infrastructure base in India to battle domestic rival Flipkart.Amazon recently claimed to have crossed the three-lakh seller base in less than five years of its operations in India. A lakh new merchants out of this joined in seven months. According to Amazon India director Gopal Pillai, the steep rise in the seller base was due to various India-first innovations that encouraged seller participation in smaller cities.#
Amazon India has expanded its network of third-party affiliates and service providers in the last 12 months to ensure that sellers from non-metros and smaller towns get easy access and required support to start and manage their online business, a news agency reported quoting Pillai.
The company has also tied-up with various government bodies to induce local artisans, weavers and craftsmen to embrace online selling.
"Through India-first innovations like Easy Ship and Seller Flex, along with our gold standard offering, FBA [Fulfillment by Amazon], to building online capabilities through SPN [service provider network] and growing the ecosystem along, we have been laser focused in our vision of transforming the way India buys and sells," Pillai was quoted as saying. (DS)
Fibre2Fashion News Desk – India
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