Mark Breitbard is new global head of Banana Republic

“Breitbard brings significant retail leadership experience to Gap Inc., along with deep knowledge of the company and our customer. We know what Banana Republic is capable of, and Breitbard’s ability to drive transformation and innovation will help revitalise the brand and position it to achieve its long-term potential,” said Peck.

“I believe there’s tremendous opportunity for Banana Republic to differentiate itself with optimised product and customer experiences. I’m looking forward to working with the Banana Republic team to build the brand for the future,” said Breitbard. 

Breitbard has previously with companies like The Gymboree Corporation, Levi Strauss & Co. and Abercrombie & Fitch. He has also served Gap North America, Old Navy of Gap Inc since 2009 to 2013. He has completed his graduation from Vassar College and has earned an MBA from the Haas School of Business at the University of California, Berkeley.

Gap Inc is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brands. (PA)

Fibre2Fashion News Desk – India