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Hampton Classic signs deal with three clothing retailers
23 Aug '05
3 min read
All three of the clothing licensees, as well as Antarès Custom Saddles, will be selling these new Official Hampton Classic-branded products in their shops in the Hampton Classic Boutique Garden throughout the 2005 horse show week. Each of the licensees is authorized to continue to sell the official productsin their various retail outlets, as well as mail order and online. These licensing agreements will provide the Hampton Classic a revenue stream based on the sale of the branded items by the licensed retailers.
For the past few years we have sought to extend the Hampton Classic" brand beyond our own very successful line of souvenirs. We offer a wide range of Hampton Classic souvenirs including branded polo shirts and sweatshirts, rain jackets, windbreakers, coffee mugs, journal books and knitted throws,noted Jean Lindgren, the events co-Executive Director.
Company has own souvenir line constitutes a major revenue stream that has continued to grow year after year, but our souvenirs are only sold during the eight days of the Hampton Classic,Hitchcock added. Entering into licensing agreements with these sponsors, who will continue to market and sell the Hampton Classic-branded products in their retail outlets, offers us an unprecedented opportunity to expand the brand recognition of the thirty year-old Hampton Classic tradition,he said.
The Hampton Classic holds a broad group of trademarks governing the use of its name and logo and intends to continue to explore licensing opportunities with other companies in the near future. Company is anxious to find partners in other clothing and accessory categories as well as home furnishings and to identify additional opportunities in the equestrian marketplace.
For the past few years we have sought to extend the Hampton Classic" brand beyond our own very successful line of souvenirs. We offer a wide range of Hampton Classic souvenirs including branded polo shirts and sweatshirts, rain jackets, windbreakers, coffee mugs, journal books and knitted throws,noted Jean Lindgren, the events co-Executive Director.
Company has own souvenir line constitutes a major revenue stream that has continued to grow year after year, but our souvenirs are only sold during the eight days of the Hampton Classic,Hitchcock added. Entering into licensing agreements with these sponsors, who will continue to market and sell the Hampton Classic-branded products in their retail outlets, offers us an unprecedented opportunity to expand the brand recognition of the thirty year-old Hampton Classic tradition,he said.
The Hampton Classic holds a broad group of trademarks governing the use of its name and logo and intends to continue to explore licensing opportunities with other companies in the near future. Company is anxious to find partners in other clothing and accessory categories as well as home furnishings and to identify additional opportunities in the equestrian marketplace.
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