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Consumers still prefer in-store shopping over online: Study

16 Sep '21
2 min read
Pic: Shutterstock
Pic: Shutterstock

Ninety per cent of transactions for public retailers were completed in-store and not online (even during a pandemic), according to a recent report ‘Retailers and Shoppers Turn Attention (and Investments) to Stores: A Financial Analysis’. Moreover, 90 per cent of consumers anticipate doing more in-store shopping this year (or already have), the study mentioned.
 
MerchLogix, a leading provider of space planning and merchandise operations software, and DM Buck Advisory, a research and financial consultancy, together published the report based on six years of SEC filings by public retailers and an online survey of shoppers in April 2021. MerchLogix commissioned the in-depth study to learn how retailers respond to growing omnichannel demands, the evolving role of the store, and how retail segments, including grocery, hardlines, and apparel, are investing in their future. The study points towards a renewed focus by retail management teams on store efficiencies as consumers, including millennials, return to in-person shopping.
 
During the pandemic, online sales spiked when stores closed, but the report found that both consumers and retailers were hungry for the sales and ambiance that stores provide. The study also said that a Physical Retail Composite Index showed the same-store sales trended solidly positive in the past three years with stable profitability.
 
“E-commerce grew significantly in recent years, so it's been easy to underestimate the vital role that physical stores continue to play in generating enterprise-wide revenue,” David Magee, ASA, CFA, of DM Buck, said in a press release. “As a result, it's critical for retailers to step up store investment to ensure brand relevance and customer connectivity. At the same time, the greater price transparency in this omnichannel world means that retailers must offset that investment through initiatives that drive labour productivity and reduce wastage. The research shows that incremental changes to in-store efficiency can have a multiplicative effect on overall profitability.”
 
“Improved control and compliance of store space have a dramatic impact on a retailer or grocer's bottom line,” Nick Downey, CEO of MerchLogix said. “As our retail customers improve in-store execution, planogram compliance, and overall space planning with MerchLogix solutions, we've continually seen their financial health improve. MerchLogix commissioned this third-party study to quantify what retailers should expect from their investments. The store drives of the vast majority of retail sales, and this report points to where, and in which segments, modest in-store space improvements can boost profits and attract shoppers.”

Fibre2Fashion News Desk (JL)

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