Sizing solutions company MySize all set to enter Japanese market

08 Mar '21

2 min read

Pic: My Size

My Size, the developer and creator of smartphone measurement solutions from Israel, has announced that it has a Notice of Allowance from the Japan Patent Office for its application, titled, ‘System for and a method of measuring a path length using a handheld electronic device’. The patent marks a significant step forward in entering the Japanese market.

The patent application encompasses the methods and systems for measuring a body part of a user via a handheld electronic device. MySizeID’s proprietary algorithms leverage the smartphone’s built-in sensors and fuse the data produced with anthropometric data. The result is that customers enjoy highly accurate sizing information based on the users’ exact measurements. With this latest patent, MySize has ten total issued patents and nine patent applications pending globally, according to a media statement by MySize.

“The Japanese market represents an ideal market for us, both because of its value and its population, which is especially receptive when it comes to smartphone-based solutions. E-commerce was already big in Japan and like every market globally, recent events have posed a challenge to retailers and brought unprecedented opportunities for those who embrace and implement solutions. We’re now able to be part of the solution, and we’re excited for both retailers and customers to benefit from hassle-free perfect fitting apparel,” Ronen Luzon, CEO and founder of MySize said in a press release.

Fibre2Fashion News Desk (GK)

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