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Turkish innerwear brand Penti selects MySizeID app
06 Mar '20
2 min read
Pic: MySize Id
My Size, the developer and creator of smartphone measurement solutions, and Penti, Turkey’s leading underwear brand, reported progress on the first ever global partnership to use digital measurement technology in the lingerie category. By using the MySizeID app, Penti is aiming to decrease online shopping return rates by approximately 50 per cent.
The MySizeID app is a turnkey solution that helps any merchant’s customers choose the appropriate apparel size for that specific brand, based on the shopper’s real measurements. My Size’s innovative technology enables consumers to measure themselves using their smartphone and then be matched with a brand-specific apparel item in their size, according to My Size.
“Innovative products are essential to Penti. Last year, we produced Turkey’s first wearable tech bra, MybraTouch. MybraTouch, which we designed for women who care about their health and want to gain insightful data while they sleep, has attracted a lot of attention. With MySizeID, our customers will be able to easily measure their current bra size by downloading the app and using it on their smart phones. Now customers can easily know their correct size, apply the measurements to different products, and shop online with ease on Penti’s website,” Mert Karaibrahimoglu, CEO of Penti Giyim said.
“The MySizeID application also provides significant cost advantages. Today, the apparel industry is facing a high rate of returns; in Europe the return rate is estimated to be approximately 8 per cent for items bought in brick and mortar stores. This rate jumps to 25-40 per cent for items purchased online. This means additional and unnecessary costs for retailers. To date, MySizeID has decreased Penti’s online returns by approximately 50 per cent,” added Karaibrahimoglu.
“Penti is a brand that believes in offering innovative solutions to its customers. MySizeID will be able to offer women consumers a more personalised shopping experience. By incorporating our technology, Penti will not only give their consumers’ confidence in finding their perfect fit, but will also reduce Penti’s product returns and waste,” My Size CEO Ronen Luzon said.
The MySizeID app is a turnkey solution that helps any merchant’s customers choose the appropriate apparel size for that specific brand, based on the shopper’s real measurements. My Size’s innovative technology enables consumers to measure themselves using their smartphone and then be matched with a brand-specific apparel item in their size, according to My Size.
“Innovative products are essential to Penti. Last year, we produced Turkey’s first wearable tech bra, MybraTouch. MybraTouch, which we designed for women who care about their health and want to gain insightful data while they sleep, has attracted a lot of attention. With MySizeID, our customers will be able to easily measure their current bra size by downloading the app and using it on their smart phones. Now customers can easily know their correct size, apply the measurements to different products, and shop online with ease on Penti’s website,” Mert Karaibrahimoglu, CEO of Penti Giyim said.
“The MySizeID application also provides significant cost advantages. Today, the apparel industry is facing a high rate of returns; in Europe the return rate is estimated to be approximately 8 per cent for items bought in brick and mortar stores. This rate jumps to 25-40 per cent for items purchased online. This means additional and unnecessary costs for retailers. To date, MySizeID has decreased Penti’s online returns by approximately 50 per cent,” added Karaibrahimoglu.
“Penti is a brand that believes in offering innovative solutions to its customers. MySizeID will be able to offer women consumers a more personalised shopping experience. By incorporating our technology, Penti will not only give their consumers’ confidence in finding their perfect fit, but will also reduce Penti’s product returns and waste,” My Size CEO Ronen Luzon said.
Fibre2Fashion News Desk (GK)
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