Walmart to acquire virtual fitting room platform Zeekit

"Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you. Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base," Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S., said while making the announcement.

Through Zeekit’s technology, Walmart customers will soon be able to virtually try on items from its growing assortment of national brands like Free People, Champion and Levi’s Strauss, as well as a mix of exclusive brands, including private brands like Time and Tru, Terra & Sky, Wonder Nation and George, and elevated brands like ELOQUII Elements, Free Assembly, Scoop and Sofia Jeans by Sofia Vergara.

"When the experience is live on Walmart.com, customers will simply upload their picture or choose from a series of models that best represent their height, shape and skin tone to instantly see themselves in any item of clothing, mimicking the experience of trying on clothes in a store. They can even share their virtual outfits with friends for a second opinion. This brings an inclusive and social experience to digital shopping," Incandela said.

Zeekit’s technology uses real-time image processing to map a person’s image into thousands of segments. Clothing is processed in a similar manner and the equivalent points of the two are mapped into one final simulation. "Given its scalability, we believe Zeekit’s technology can also be used to create other fashion experiences, including the ability to build the world’s largest virtual closet and mix and match clothing seamlessly. These exciting technologies add a social element to the digital experience, allowing our customers to bring their unique personalities and preferences to shopping," Incandela added.

At closing, Walmart will welcome Zeekit’s experienced team and three visionary founders – Yael Vizel as its CEO, Alon Kristal, chief technology officer and Nir Appleboim, vice president of research and development – who bring extensive experience and impressive technology capabilities.

Fibre2Fashion News Desk (RKS)