Home / Knowledge / News / Embroidery / Kolkatta saree market drawn by Surat embroidery
Kolkatta saree market drawn by Surat embroidery
04
Apr '09
Surat has been ruling the roost across the vast Indian markets in the sale of synthetic sarees and now after giving the weavers of banarasi embroidered sarees a run for their money, the Surat weaving community has cast an eye on the lucrative Kolkatta market.

The embroidery industry is well entrenched in the textile city of Surat and is supposed to have the largest concentration of embroidery machines in the country, because now after the banarasi saree weavers, it is now the turn of the Kolkatta embroidery saree industry to feel the heat.

The main reason for this turnaround is the cost competitiveness of the embroidery industry in Surat, who work on the latest computerized machinery which has cut costs of embroidery by more than half, when compared with those prevailing in Kolkatta.

The Kolkatta based embroidered saree manufacturers now prefer to get the work done in Surat, because of this huge cost in savings since most of the embroidery in Kolkatta is till done by hand which is a time consuming and a costly process.

To get a better understanding of the intricacies of the preference for Surat by the Kolkatta saree manufacturers, Fibre2fashion spoke to Mr Pramod Chaudhary, Managing Director of Pratibha Industries, who is an unmatched manufacture and exporter of synthetic fabrics.

Mr Chaudhary, said, “Medium range sarees from synthetic fabric dispatched from Kolkatta are mainly being embroidered in Surat. Surat was hub for synthetic market but now is also fast developing its embroidery sector on large scale and is becoming popular day-by-day”.

He added, “The main reasons being that, it is more economical & several varieties of embroidery machines are available here and there are approximately 60,000-70,000 computerized embroidery machines in Surat alone”.

Fibre2fashion News Desk - India

Must ReadView All

Fashion | On 26th Jul 2016

Finally, Myntra buys Jabong

Putting an end to months of speculation, online fashion e-retailer...

Apparel/Garments | On 26th Jul 2016

British clothing retailers face Brexit double whammy

With online rivals already giving them a hard time, Britain's major...

Courtesy: Chanel

Fashion | On 26th Jul 2016

Chanel acquires 4 silk companies to firm up supplies

Continuing its trend to secure access to high-end raw materials,...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search