Donde Search launches Trends as part of online shopping

01 Jun '20

2 min read

Pic: Donde Search

Donde Search, leader in AI visual discovery, has announced Trends as part of its visual search navigation solution. Retailers are looking for new ways to better identify and predict trends in order to be more efficient and responsive to the market rising trends. Adding Trends gives retailers a discovery solution for shoppers who need inspiration to buy.

Donde is combining unique data from billions of searches performed on its platform with sophisticated algorithms data that’s being constantly analysed from the web. Around 30 per cent of shoppers know what they are looking for when shopping online and visual search navigation helps them better sort and refine (visually) in the ocean of products. Donde’s visual search navigation has already significantly increased retailer’s sales conversions and average order value by up to 20 per cent. The new Donde Trends Inspirational Discovery provides a great solution for 70 per cent of shoppers that do not know what they want and are looking for inspiration to buy. Donde’s Trends combines market trends and retail specific trending items, according to a press release by the company.

By implementing the new Donde solution, merchandisers will be able to leverage performance results on every trend (by the attribute level) and to see what were the most popular searches, views and purchases of the trendy attribute when combined with other attributes, for example, Balloon sleeve is more popular when coming with a solid pattern and a mint colour than floral and black. Adding Trends to visual search navigation can also solve the clutter of the different menus and can simplify and even replace them.

“For many fashion retailers, a difficulty that is commonly faced is identifying trends based on visual attributes (colour, shape, style) and effectively learning from style-based customer behaviour. Our new Trends solution is a winning point for both sides, the retailer has a powerful unified tool to connect both inspirational discovery and specific search, and shoppers will be able to be inspired with new and trendy items. We are confident that Trends will increase shopper’s visual discovery engagement and will lead to a shorter time to find that perfect product,” Liat Zakay, founder and CEO at Donde Search said.

Fibre2Fashion News Desk (GK)

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