Rakuten Fits Me unveils Fit Match apparel sizing tool

17 Sep '17

2 min read

Courtesy: Fits Me

Rakuten Fits Me, a global provider of fit recommendation technology, has unveiled Fit Match, the first fashion and apparel search tool that enables retailers recommend fashion that directly matches a shopper’s unique style and individual body size. With focus on the US market, the company is fundamentally changing how brands sell clothing online.

The tool is the latest enhancement to Rakuten Fits Me’s Fit Origin fit recommendation technology that arms consumers with sizing accuracy and confidence when shopping online.

As rising consumer expectations reshape the online shopping experience retailers are under increased pressure to deliver personalised shopping capabilities. Rakuten Fits Me’s Fit Match search capability enables merchants to drive greater personalisation in the way they engage, promote, and sell online. The tool is automatically accessible through the Fit Origin platform that delivers personalised and accurate shopper sizing through a proprietary algorithm that uses global consumer data from over 30 million profiles, garment type data, attribute mapping, and data science algorithms.

Once a consumer establishes a Fit Origin profile with a retailer, the Fit Match search tool leverages Fit Origin technology to make garment recommendations. As shoppers search, they are shown in-stock products sized according to their unique Fit Origin profile. The tool allows users to toggle between product sizes to assess fit impact across different body areas, allowing for self-tailoring, and complete control over personal fit preferences. The tool also features refined search filters that narrow down recommended products by product type, brand and colour.

Along with the benefits of highly personalised shopping capabilities, retailers, including Rhone, QVC, Taylrd and others, invest in Rakuten Fits Me’s Fit Origin technology and the Fit Match search tool to increase sales conversion; lower transaction value; reduce product returns; and increase bottom line profits.

Rakuten Fits Me CEO Vicky Zadeh said, “As ecommerce continues to fuel global retail growth, it is critical for merchants to stay ahead of evolving consumer expectations. Shopping is the biggest performance driver for retailers, and specific to fashion and apparel, the ability to deliver products with accurate fit -- which reduces return costs – sits as the most critical revenue driver. Our goal with Fit Origin and Fit Match is to arm retailers with innovative and powerful technologies that exceed consumer demand and drive profitable business value.” (GK)

Fibre2Fashion News Desk – India

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