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SATO deploys Acuitas Digital IoT platform for Thomas Pink
09
Feb '17
Courtesy: Sato Global Solutions
Courtesy: Sato Global Solutions
SATO Global Solutions, a Tokyo-based leader in auto-ID solutions, has helped leading luxury clothing retailer, Thomas Pink, deploy the Acuitas Digital Internet of Things (IoT) platform, which helps retailers to digitise the physical store, at its Wall Street New York City store. Thomas Pink installed the pilot IoT solution as part of its digital strategy.

The IoT will enable the retailer to track in real time the movement of merchandise and people around the store, use big data analytics to predict shopper behaviour, and provide a foundation for real-time, interactive in-store experiences. This will help the retailer personalise customer service, optimise store layout, improve employee workflows, reduce cost and grow sales.

Launched in January 2016, the Acuitas Digital Alliance brings together like-minded technology innovators in retail technology. Acuitas Digital’s solution uses IoT multi-sensors to automatically scan the whole store in real-time to improve efficiency and unlock new interactive in-store experiences. The IoT-powered Radio Frequency Identification (RFID) sensors provide real-time inventory visibility and movement tracking of merchandise throughout the store, increasing efficiency and delivering near 100 per cent stock accuracy.

The new IoT approach to digitising the store overcomes the limitations of legacy, handheld RFID systems that rely on manual weekly or daily store scanning. Manual scanning can be error prone, time consuming and of limited value to retailers looking to deliver in-store, interactive customer experiences or for real-time analytics.

The IoT-powered video sensors within the Acuitas Digital solution will allow Thomas Pink to understand the behaviour of customers in the store. They will provide insight and intelligence on what customers are buying, who goes where in the store, merchandising effectiveness, and how the stores are performing.

The Acuitas Digital solution will help Thomas Pink and its customers in a number for ways. For example, if a customer picks up a men’s shirt, carries it elsewhere in the store, and then abandons it for another product, the next person who’s looking for that shirt may not be able to find it. A sales assistant will then get tied up searching for the item, while the new customer waits. With the Acuitas Digital solution, the Thomas Pink sales assistant will know exactly where to find the item, saving time, removing frustration and giving the customer a better shopping experience. (GK)

Fibre2Fashion News Desk – India

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