NewStore, an omni-channel store solution, has announced that US apparel brand, Marine Layer, has deployed the NewStore omni-channel platform in its 46 US retail locations. The brand is offering its customers a seamless omni-channel experience across digital and physical, with core capabilities such as mobile checkout, endless aisle, and ship-from-store.
Marine Layer set out on the path to a better omni-channel experience in mid-2020. It believed the customer experience, inventory optimisation, and associate mobility enabled by the NewStore platform would be essential to the business’ continued growth and profitability. Even in the face of an unprecedented retail environment and a critical holiday season, it was committed to developing, iterating, and testing its retail systems in order to deliver its customers an end-to-end omni-channel experience in early 2021, according to a press release by NewStore.NewStore, an omni-channel store solution, has announced that US apparel brand, Marine Layer, has deployed the NewStore omni-channel platform in its 46 US retail locations. The brand is offering its customers a seamless omni-channel experience across digital and physical, with core capabilities such as mobile checkout, endless aisle, and ship-from-store.#
“Our business is built on a commitment to our customers and a belief that we need to get them the product they want, in the channel they want, with as little friction as possible. So we made the decision last year to turn a very difficult year into an opportunity. That meant going all in on complete cross-channel inventory flexibility, ship from store, endless aisle, and a better in-store experience to become a true omni-channel organisation. NewStore has been a great partner the last six months. We’re launching the entire platform on-time across our full store fleet. We are confident it was the right investment at the right time, and know it will benefit our business and our customers,” Adam Lynch, COO, Marine Layer said in a statement.
“Marine Layer has demonstrated exceptional resiliency and dedication to its omni-channel journey. There is still much uncertainty in retail, but Marine Layer is ready for the new normal and poised to continue its pre-pandemic growth trajectory. Our turnkey store solution, with POS, OMS, inventory, and fulfilment, will support the brand for the next decade and beyond,” Stephan Schambach, founder and CEO, NewStore said.
Fibre2Fashion News Desk (GK)
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