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Vivobarefoot selects Oracle NetSuite to shift online
02
May '18
Courtesy: VIVOBAREFOOT
Courtesy: VIVOBAREFOOT
Vivobarefoot, a barefoot shoe company, has selected Oracle NetSuite to support its transition to an ecommerce business model and its ambitious plans for international growth that include a goal to reach £100 million within the next five years. Oracle NetSuite has pioneered the cloud computing revolution, delivering business applications over the internet.

With NetSuite, Vivobarefoot will be able to eliminate the complexity of its previous systems, so that it can quickly and easily monitor and act on critical business data.

To accelerate its growth, Vivobarefoot decided to increasingly focus on ecommerce and delivering great customer experiences and has gone from selling 6000 pairs of shoes online in 2012 to 120,000 pairs in 2017. In order to manage this growth, support its transition to an ecommerce business and maintain control over its brand and customer experience, Vivobarefoot implemented NetSuite.

With NetSuite, Vivobarefoot is able to track and manage inventory of the roughly 100 different lines of shoes it produces each year across manufacturing facilities in Portugal, China and Ethiopia. In addition, Vivobarefoot can track financials across its London store, online and franchises in Europe. By unifying inventory, orders, and financials on one platform, Vivobarefoot is able to eliminate the complexity of its legacy systems from Prima, Sage 50 and Divendo and focus on continuing to innovate in footwear.

For example, Vivobarefoot recently added a vegan line of shoes, an Internet of Things-based smart shoe and an amphibious adventure shoe that features a foam sole made from algae blooms, not only ending the reliance on petrochemicals traditionally used in shoes, but also removing harmful freshwater algae.

Damian Peat, operations director at Vivobarefoot said, “NetSuite is the perfect complement to Vivobarefoot’s omni-channel approach, allowing us to sell through multiple channels and preparing us for the growth we expect over the coming years.”

Mark Woodhams, vice president EMEA, Oracle NetSuite said, “Innovative, fast-growing companies like Vivobarefoot that recognise a new market and capitalise on it quickly are exactly the types of businesses NetSuite has been supporting for nearly two decades. The innovation, intelligent leadership, and drive are what make Vivobarefoot special. By helping them meet their customers’ expectations and expand into new markets, we are fulfilling our mission of helping our customer grow today and beyond.” (GK)

Fibre2Fashion News Desk – India


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