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Newport News improves remarkably through SAS business intelligence software
17 Jan '06
3 min read
To stay ahead of the trends, successful retailers require sophisticated analyses to understand their customers and gauge how well they're being served.
SAS, the leader in business intelligence, announced that women's apparel retailer Newport News Catalog has achieved phenomenal performance improvements, high return on investment, and increased profitability through its use of SAS solutions for customer intelligence and data integration.
"As a result of their use of SAS software, Newport News Catalog has achieved significant lift in response rates to their mailings, better targeted and more effective campaigns, and enhanced customer satisfaction and retention.
All these translate into increased profitability for Newport News Catalog and millions of dollars added to the bottom line," said Van Rhodes, manager of marketing business intelligence solutions for Newport News.
With SAS technology, marketers at Newport News Catalog can effectively track the results of more than 80 catalog campaigns plus many more Internet campaigns annually.
SAS retail software brings together huge amounts of customer and marketing data and transforms it into the customer intelligence Newport News needs to better understand its customers.
"SAS solutions provide invaluable insight into their customers, including who they are, why they are buying from us, what products they do and don't like, their preferred contact channel and preferred frequency of contact," said Rhodes.
SAS, the leader in business intelligence, announced that women's apparel retailer Newport News Catalog has achieved phenomenal performance improvements, high return on investment, and increased profitability through its use of SAS solutions for customer intelligence and data integration.
"As a result of their use of SAS software, Newport News Catalog has achieved significant lift in response rates to their mailings, better targeted and more effective campaigns, and enhanced customer satisfaction and retention.
All these translate into increased profitability for Newport News Catalog and millions of dollars added to the bottom line," said Van Rhodes, manager of marketing business intelligence solutions for Newport News.
With SAS technology, marketers at Newport News Catalog can effectively track the results of more than 80 catalog campaigns plus many more Internet campaigns annually.
SAS retail software brings together huge amounts of customer and marketing data and transforms it into the customer intelligence Newport News needs to better understand its customers.
"SAS solutions provide invaluable insight into their customers, including who they are, why they are buying from us, what products they do and don't like, their preferred contact channel and preferred frequency of contact," said Rhodes.
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