Simply Fashions selects NSB's Connected Retailer suite

30 Jan '06

3 min read

The NSB Group has informed that specialty retailer Simply Fashions has selected the Connected Retailer suite of solutions as the IT framework for their retail operation. The agreement includes NSB's Merchandising, Planning, Store, and CRM solutions.

Simply Fashions was looking for solutions that would help them improve business intelligence, re-engineer planning and buying practices, update in-store systems to support customer-centric initiatives, and facilitate growth.

Rodney Barstein, President of Simply Fashions, said, "We're building for the future."

"With our recent acquisition of 100 Fashion Trend stores, we increased the size of our chain by 50 percent. Based on our successful partnership with NSB over the past 20 years, we feel that they are in the best position to support our ongoing plans with a truly complete enterprise solution that will modernize all aspects of our merchandising and operations," he added.

David Henning, Senior Vice President of NSB's Enterprise Business Unit, said, "In making the transition to today's most advanced retail systems, Simply Fashions has established a solid foundation for growth."

"We are pleased to have the opportunity to contribute to Simply Fashion's success by applying our 34 years of experience helping retailers build the right infrastructure on the latest technology," Henning said.

NSB's Connected Retailer solutions help retailers track and analyze critical business information, from POS transactions and inventory movement to reorder cycles, pricing and promotional campaigns.

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