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Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
News Flash
Cotton STORM DENIM for rainy day
18 Mar '06
2 min read
Currently in the U.S., denim accounts for nearly one-third of the apparel market, with jeans representing about 80 percent of the category. What keeps the blue jean new is As big as that market is, there is still room for innovations like the STORM DENIM technology.
Imagine the consumer appeal of a product that can stand up to a variety of activities in wet and cold conditions, without sacrificing the inherent fashion ability of blue jeans.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
Imagine the consumer appeal of a product that can stand up to a variety of activities in wet and cold conditions, without sacrificing the inherent fashion ability of blue jeans.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
Cotton Incorporated
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