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Arch Chemicals offers Purista for textile freshness treatment

21 Apr '06

2 min read

Biocides firm Arch Chemicals Inc produces Purista textile freshness-enhancing treatment which is now commercially available in the United States.

Applied to textiles at the manufacturing level, Purista freshness-enhancing treatment protects clothing and other fabrics from odor-causing bacteria to provide a long-lasting, "fresh finish" that allows fabrics to maintain their "just-washed freshness" longer.

"The success of Purista freshness-enhancing treatment in the United Kingdom and Southeast Asia, combined with new market research about the preferences of American consumers, indicates that the US market is ready for this product," said Peter Cowey, international business manager for Arch Chemical's textile treatment business.

"Americans' busy lifestyles demand clothing and home textiles that continue to look and feel good for extended periods of time."

According to a recent survey commissioned by Arch, U.S. adults indicated a positive response to purchasing treated clothing and textiles. For example, 56 percent of U.S. adults responded favorably to purchasing treated bed linens, while 46 percent expressed interest in purchasing treated shirts and socks.

However, only 19 percent said they are aware that clothes can be treated with a solution like Purista freshness-enhancing treatment. The research also revealed that 48 percent of American consumers were willing to pay more for treated clothes while 46 percent said they were willing to pay more fortreated textiles.

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