Singular ID Pte Ltd, the developer and provider of state-of-the-art anti-counterfeiting systems held an event in Singapore today to launch enxure, the new enterprise brand security system.
At the event, Dr Peter Moran, Singular ID's Chief Technology Officer explained that the system comprises of several integrated components. Tags, containing unique random arrangements of magnetic features in the micrometer to nanometer size regime, provide a fingerprint or signature that is prohibitively difficult to reproduce.
The tags may either be part of a label, as demonstrated at the launch today, or embedded within product packaging or the product itself. In the label format, they are essentially an unforgeable barcode that can be supplied pre-registered to a contract manufacturer of a brand owner. This protects against lost or stolen labels being used to authenticate fake products.
When embedded, this enxure component will be marketed by Singular ID as a 'Signanoture', providing an even more secure anti-counterfeiting identifier intrinsic to the item being protected.
The tags are authenticated by hand-held scanners that, depending on specifications, can connect to a personal computer or a mobile phone.
The Minister of State for Trade and Industry, Mr S. Iswaran was at the launch and presented tokens of appreciation to Singular ID's manufacturing partners and first major customer in the automotive sector. These companies have been the subject of previous press releases during the last twelve months.
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