Sports goods, clothing & beauty cos adopt Fluid's Concept Display

27 Oct '06

3 min read

Fluid Inc announced the recent signing and deployment of three new high-profile customers. Paragon Sports, legendary NYC-based sporting goods specialist, Bare Escentuals, creator of bareMinerals - award-winning makeup made from minerals; and Kiyonna, purveyor of clothing designed specifically for plus-sized women, have all deployed Fluid's Concept Display interactive merchandising technology.

With this technology, all three retailers implemented highly customizable, conversion-driving interactive merchandising technology that lets online customers inspect products in extensive detail.

These important customer deployments testify to Concept Display's ability to give online retailers a rapid return on investment due to increased conversion and fast and easy implementation. The implementations also show the product's flexibility across a range of customer applications.

Paragon Sports enhances product presentation and utilizes Concept Display's integrated inventory interface to ensure proper product availability is presented to customers at all times. bareMinerals.com allows customers to inspect products combined in a gift set in much greater detail.

Kiyonna utilizes the product's unique external magnifier in conjunction with multiple product views, giving customers a full look at every detail of wedding dresses.

Since opening in 1908, Paragon Sports has drawn millions of locals and tourists to its iconic New York City store. With its Fluid-developed Concept Display interactive merchandising, Paragon now gives its online customers the same kind of experience visitors to the Union Square store have come to know and love.

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