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Lawson to improve operational efficiencies of Brooks Sports
26 Feb '07
2 min read
Lawson Software announced it signed a multi-suite contract with Brooks Sports, Inc. for Lawson M3 enterprise software applications. Under the contract, the company will implement Lawson Business Intelligence, Supply Chain Management and e-Procurement application suites to provide functionality specifically designed for fashion and apparel manufacturers to meet Brooks' growing business needs. The contract was signed in Lawson's second quarter of fiscal 2007, which ended Nov. 30, 2006.
Brooks Sports Inc, located in a Seattle suburb, designs and markets performance running footwear, apparel and accessories for men and women. Its products are sold in more than 40 countries worldwide.
“Our goal was to find a solution that would provide new and improved process and work flow, while supporting best-in-class service and revenue growth,” said Laurie Hayward, director of customer operations for Brooks. “By offering greater visibility into our critical business functions, the Lawson applications will help us achieve faster time-to-market, cost savings and process improvements.”
The Lawson applications will replace Brooks Sports' legacy business system, which had become highly modified and disjointed. As a result, the system was unable to provide the scalability and visibility that was necessary for the company to effectively compete on a global basis. With insight into the supply chain, Lawson will help enable global sourcing for the company.
“A company such as Brooks Sports is planning and managing a variety of products with a very complex supply chain, so total visibility is needed from the design process to selling,” said Bob McKee, fashion industry strategy director, Lawson Software. “Lawson applications are developed with the flexibility to help customers achieve a faster time-to-market and optimize their business processes.”
Lawson Professional Services will provide implementation services for Brooks Sports' system roll out, which the company expects to complete by fall 2007.
Brooks Sports Inc, located in a Seattle suburb, designs and markets performance running footwear, apparel and accessories for men and women. Its products are sold in more than 40 countries worldwide.
“Our goal was to find a solution that would provide new and improved process and work flow, while supporting best-in-class service and revenue growth,” said Laurie Hayward, director of customer operations for Brooks. “By offering greater visibility into our critical business functions, the Lawson applications will help us achieve faster time-to-market, cost savings and process improvements.”
The Lawson applications will replace Brooks Sports' legacy business system, which had become highly modified and disjointed. As a result, the system was unable to provide the scalability and visibility that was necessary for the company to effectively compete on a global basis. With insight into the supply chain, Lawson will help enable global sourcing for the company.
“A company such as Brooks Sports is planning and managing a variety of products with a very complex supply chain, so total visibility is needed from the design process to selling,” said Bob McKee, fashion industry strategy director, Lawson Software. “Lawson applications are developed with the flexibility to help customers achieve a faster time-to-market and optimize their business processes.”
Lawson Professional Services will provide implementation services for Brooks Sports' system roll out, which the company expects to complete by fall 2007.
Lawson Software, USA
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