Costco installs Coremetrics eMarketing platform to boost ROI
03 Aug '05
3 min read
ASP-based comprehensive eMarketing platform provider Coremetrics announced online line store Costco Wholesale Corp has implemented Coremetrics to track and analyze comprehensive customer and visitor behavior for the www.costco.com Web site.
Costco operates an international chain of membership warehouses carrying quality, brand-name merchandise at substantially lower prices than traditional retail stores.
Individual-Level LIVE profile data Helps Costco improve online shopping experience for membership base and improve marketing ROI.
"Costco is dedicated to providing the best shopping experience to their members, both online and in their warehouses," said Ginnie Roeglin, senior vice president of eCommerce at Costco. "By implementing Coremetrics on their Web site, they can now get a deeper understanding of what their customers like and dislike about their site so they can improve their overall experience."
Coremetrics offers the only hosted Web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers.
Building on comprehensive user and visitor data gathered by Coremetrics, Costco will run sophisticated profile-based merchandising campaigns to increase customer satisfaction, drive higher conversions, and boost return on marketing investment.
"Costco is a leader in creating a compelling in-store shopping experience for its member-customers," said Joe Davis, president and CEO of Coremetrics. "With Coremetrics, Costco will be able to optimize online business performance by bringing top-flight merchandising and targeted promotions to its Web site."
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