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Smart eSystem for iApparel
30 Aug '07
3 min read
Eleksen Group plc announced the launch of the Eleksen eSystem for interactive apparel (iApparel). Eleksen's eSystem is a transformational model for the apparel industry which includes a range of new ElekTex smart fabric sensors, next generation electronics and comprehensive marketing and merchandising support programs designed to move iApparel into the mainstream. Eleksen's eSystem extends the ability of the wearer to control iPods, cell phones, MP3 music phones, radios and other entertainment and communications devices from their garments.
A growing range of electronics controllers makes eSystem the industry's first solution to let end users decide which consumer electronics devices they want to control from their interactive clothing. The enabling components launched as part of the new Eleksen eSystem consist of three new sensors incorporating Eleksen's new SensorID technology, which allow iApparel designers to use any of 16 different six-button layouts in their designs with any eSystem control electronics.
Eleksen invented the comprehensive eSystem to solve challenges experienced by iApparel manufacturers and retailers while eliminating the barriers to entry into this highly lucrative, emerging market.
eSystem frees manufacturers to capitalize on the growing iApparel segment by doing what they do best – designing apparel. The eSystem lifts the burden of managing electronics from iApparel manufacturers and retailers while Eleksen assumes the responsibility for their development, production, technology licensing and after-sales customer support.
eSystem electronics modules are sold unbundled from enabled apparel and bags resulting in interactive softgoods with lower costs and retail prices. At these lower price points iApparel becomes part of the mainstream apparel market for a range of segments including urban, surf/skate and active wear apparel markets.
eSystem solves iApparel market challenges on retail pricing, retail logistics, electronics management, segment marketing and customer service. Specifically, Eleksen supports manufacturers and retailers through:
• Targeted consumer marketing to drive consumer awareness and demand in the iApparel segment
• Comprehensive retail logistics management and POP materials
• Management of all electronics & technology issues including licenses and roadmaps to prevent on-shelf obsolescence
• Extensive customer support throughout the United States and Canada.
“Eleksen's eSystem program meets the demand for a comprehensive merchandising solution that would benefit both apparel manufacturers and retailers with significant consumer benefits as well,” said Robin Shephard, CEO of Eleksen. “This is an ambitious program which will drive the proliferation of electronics-enabled apparel. There is huge potential to bring to fruition the promise of the iApparel industry: stylish and functional clothing and bags that incorporate controls for today's omnipresent mobile devices.”
Eleksen expects eSystem enabled iApparel and bags to be available to consumers in fall 2008.
A growing range of electronics controllers makes eSystem the industry's first solution to let end users decide which consumer electronics devices they want to control from their interactive clothing. The enabling components launched as part of the new Eleksen eSystem consist of three new sensors incorporating Eleksen's new SensorID technology, which allow iApparel designers to use any of 16 different six-button layouts in their designs with any eSystem control electronics.
Eleksen invented the comprehensive eSystem to solve challenges experienced by iApparel manufacturers and retailers while eliminating the barriers to entry into this highly lucrative, emerging market.
eSystem frees manufacturers to capitalize on the growing iApparel segment by doing what they do best – designing apparel. The eSystem lifts the burden of managing electronics from iApparel manufacturers and retailers while Eleksen assumes the responsibility for their development, production, technology licensing and after-sales customer support.
eSystem electronics modules are sold unbundled from enabled apparel and bags resulting in interactive softgoods with lower costs and retail prices. At these lower price points iApparel becomes part of the mainstream apparel market for a range of segments including urban, surf/skate and active wear apparel markets.
eSystem solves iApparel market challenges on retail pricing, retail logistics, electronics management, segment marketing and customer service. Specifically, Eleksen supports manufacturers and retailers through:
• Targeted consumer marketing to drive consumer awareness and demand in the iApparel segment
• Comprehensive retail logistics management and POP materials
• Management of all electronics & technology issues including licenses and roadmaps to prevent on-shelf obsolescence
• Extensive customer support throughout the United States and Canada.
“Eleksen's eSystem program meets the demand for a comprehensive merchandising solution that would benefit both apparel manufacturers and retailers with significant consumer benefits as well,” said Robin Shephard, CEO of Eleksen. “This is an ambitious program which will drive the proliferation of electronics-enabled apparel. There is huge potential to bring to fruition the promise of the iApparel industry: stylish and functional clothing and bags that incorporate controls for today's omnipresent mobile devices.”
Eleksen expects eSystem enabled iApparel and bags to be available to consumers in fall 2008.
Eleksen Group plc
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