Fashion houses adopt Nano-Tex fabrics in a big way

30 Aug '05

3 min read

Major fashion influencers believe technology will continue to gain ground as a key ingredient in personal style. Vogue magazine recently wrote "More and more today, technology is becoming the ultimate expression of fashion," while Harper's Bazaar notes that "Technology is an extension of personal style. It's gone from geek to chic."

Through a patented design and application process, Nano-Tex treatments deliver industry-leading performance without compromising the look, feel or comfort of the garment. The treatments are formulated for silk, wool, cotton and a range of synthetic fibers.

The Nano-Tex Resists Spills treatment repels liquids ranging from coffee and red wine to chocolate syrup and salad dressings while allowing the fabric to breathe. The treatment is designed for use on cotton, polyester, wool, silk and rayon.

Nano-Tex is the first company to bring nanotechnology to the textile industry. The company's patented technology is more efficiently designed to deliver greater durability and superior performance without compromising the feel or comfort of the fabric.

Additional treatments offered include:

- Coolest Comfort (moisture wicking for synthetics and wrinkle-free cotton)

- Resists Static (first permanent anti-static treatment for synthetics)

- Repels and Releases Stains (market's best-performing stain release capabilities with repellency)

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