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Branded retailer Billy Martin's USA gets AdZone's online research data access

01 Sep '05

2 min read

Internet surveillance technology solutions provider AdZone Research Inc announced it has entered into a $100,000 contract with Billy Martin's USA Inc.

The agreement calls for AdZone to provide the company with a license to access its online advertising research data. It comes at a time when Billy Martin's USA is poised to launch an e-commerce marketing program which the company says is dedicated to bringing the "best" of the "best of the west" to the World Wide Web.

"In launching this program," said Billy Martin's CEO and founder, Doug Newton, "they look forward to having access to AdZone's enormous online database, from which they will be able to selectively identify optimum target audiences for our portfolio of 'western lifestyle' products, including apparel, accessories, and their American-made boot line."

"They are very excited to be working with Doug Newton and his team at Billy Martin's USA," said AdZone President and COO John A. Cardona. "This contract underscores the depth of our online research capabilities, whether it is for telecommunications, such as the previously announced agreement with eWAN1, or now with a high profile apparel company such as Billy Martin's USA."

Developer, manufacturer, retailer and licensor of branded apparel and related merchandise that represents an American theme and western lifestyle firm Billy Martin's USA Inc is a " born-and-bred" American retailer of upscale "western inspired" apparel, boots, belts, buckles, accessories, jewelry, home decor, furnishing and Americana. The company's business plan calls for the extension of the Billy Martin's brand name to new revenue sources in the retail and wholesale arenas, and the rollout of additional retail outlets beyond its two flagship stores in New York City and Hollywood.

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