Mercado Software, the leading provider of eCommerce search & merchandising solutions announced that Fabric.com, the world's leading online fabric store, has deployed Mercado On-Demand.
In response to its customers requesting better search on the site, the Fabric.com marketing team looked at a variety of site search and navigation solutions on the market and decided to go with Mercado's software-as-a-service (SaaS) offering. They selected Mercado because of its proven ability to make it simple for customers to find the products that they are looking for.
Mercado enables Fabric.com's online customers to easily refine their search through selection criteria such as color, width, type of project, and seasonal categories – enabling them to quickly and efficiently narrow their choices and make a purchase.
“Since we went live with Mercado, we have seen big improvements. By implementing special first-time customer promotions like special shipping offers, we are now getting about 25% more new customers every day,” said Laurie Eady, Director of Marketing at Fabric.com.
“Our conversion rate has improved by 30 to 40 percent – a definite and noticeable improvement to our bottom line. We have also seen a bump in the average size of individual sales, and I am sure as we continue to tweak, add rules, and clean our data, this will only get better.”
Mercado's merchandising functionality has also made it easy for Fabric.com's marketing and merchandising teams to manage campaigns and create landing pages to promote seasonal and special items.
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