Lite-weight clothing brand GoLite inks deal with Brandwise
05 Dec '07
2 min read
Boulder, Colorado-based GoLite, the world's premier producer of lite-weight clothing and equipment for active, outdoor sports, announced their recent agreement with Lakewood, Colorado-based Brandwise, implementing a sophisticated web-based Business Intelligence tool, designed to enable access to hard-to-get key data and insightful analysis anytime, from any location.
“GoLite was looking for a proven system to increase sales and inventory efficiency while providing a substantial ROI,” says Canice Harte, vice-president of sales and marketing, GoLite. “Brandwise was insightful and diligent in delivering a system for what we saw as our needs, while recommending valuable, added measures based upon their extensive experience,” added Harte.
“We are very excited to implement our SalesOptimizer product to enhance GoLite's sales efforts and help them maximize the potential of each sales call by using the information provided by our software,” said Todd Litzman, president, Brandwise. “While Brandwise originally focused on the Gift and Home wholesale product segments, Brandwise solutions are now deployed in a wide range of wholesale markets, including the Outdoor industry.”
Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales channels within targeted industries.
The Brandwise product suite integrates a series of industry-specific tools that help manufacturers and sales reps sell more products to their customers, combining Sales Force Automation technology, Business Intelligence tools, Decision Support and Customer Relationship Management (CRM to enhance the coordination and communication of information between manufacturers and their sales channel).
GoLite is the world's premier producer of lite-weight clothing and equipment for active, outdoor sports. Inspired, designed, and tested in Boulder, Colorado, GoLite products offer uncompromised head-to-toe performance, durability, and versatility at the lightest possible weight to maximize a person's enjoyment and performance in the outdoors.
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