Coremetrics customer Oakley bags 'Outstanding Website' at WMA

15 Sep '05

3 min read

ASP-based eMarketing platform provider Coremetrics announced that Coremetrics customer Oakley.com has been awarded a 2005 WebAward for "Outstanding Website" which is sponsored by Web Marketing Association (WMA). Oakley, which built its Web site from the ground up based on detailed analysis of visitor behavior by Coremetrics, was recognized for creating a fashion-forward lifestyle site that delivers a unique user experience to visitors and customers.

Ryan Erwin, General Manager of Oakley Direct said that they are honored to receive the 2005 WebAward for 'Outstanding Website' for Oakley.com. "Coremetrics has provided us the ability to test, analyze and ultimately improve every page of their site to ensure that they are consistently delivering the best possible user experience to every visitor and customer."

Joe Davis, President & CEO of Coremetrics stated that Oakley is a leader in online branding and luxury retailing and they are pleased Coremetrics was able to play a key role in the creation of the award-winning Oakley.com site". By utilizing Coremetrics to accurately collect and analyze online customer behavioral data from the first click through to conversion, Oakley has put Web analytics to work to build a truly innovative Web site.

Now in its ninth year, the WebAwards, sponsored by the Web Marketing Association (WMA), is the premier annual award competition that judges Web sites against an ever-increasing Internet standard and against peer sites within their industry. Judges of the WebAwards, which include members the media, advertising executives, site designers, content providers, and Webmasters, look for sites that demonstrate accomplishment in terms of design, technology, navigation and innovation.

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